Are you ready for a swimwear revelation that makes your beach day a breeze? Meet Byoot Company, a game-changer in the swimwear industry that made waves on Shark Tank! Founded by the dynamic duo Elyce and Nathan Billany, Byoot introduced a splash of innovation with their button-up swimwear, solving the age-old struggle of bathroom breaks in one-piece swimsuits.
Imagine being able to use the restroom without the hassle of removing your entire swimsuit—genius, right?
Meet Byoot Company
Elyce and Nathan Billany knew there had to be a better way for women to enjoy their time at the beach or pool without the inconvenience of complicated swimwear. Driven by this vision, they dove headfirst into creating Byoot, a company that reflects ingenuity and practicality. Their journey ultimately led them to the high-stakes world of Shark Tank, where they pitched their revolutionary idea to a panel of business moguls.
The Revolutionary Pitch
Picture this—you’re on Shark Tank, lights are on, and all eyes are on you. Elyce and Nathan stood confidently in front of the Sharks, demonstrating their button-up swimwear to an eager audience. This innovative design promised to transform the swimwear experience, offering convenience and practicality wrapped in a stylish package. Their passionate pitch asked for $50,000 in exchange for a 30% equity, valuing the company at around $166,667. Would the Sharks bite?
The Deal on the Show
Now, here’s where things get even more exciting. As Elyce and Nathan presented their brainchild, the Sharks weighed in with their thoughts. Most of them passed, not quite ready to ride the wave. But hold on—guest Shark Kendra Scott saw the potential and made an offer: $50,000 as a loan with 10% interest and 5% equity. A twist on the Billanys’ original ask, but a very interesting offer nonetheless.
Aftermath: Surge and Challenges
When their episode aired in February 2021, Byoot’s online presence surged like never before. The web traffic shot through the roof, and their innovative swimwear line sold out in record time. The world had caught on to the brilliance of button-up swimwear, and everyone wanted a piece of it.
Immediate Success
The exposure from Shark Tank catapulted Byoot Swimwear to new heights. Their website saw a flood of new visitors who couldn’t wait to get their hands on this revolutionary product. In what seemed like no time at all, Byoot’s inventory was wiped clean, leaving a trail of satisfied customers in their wake.
Kickstarter Attempt
Riding this wave of success, Elyce and Nathan set out to expand their product line and include larger sizes, up to 5XL. They launched a Kickstarter campaign in April 2021, hoping to raise $35,000 to fund this expansion. Sadly, the campaign fell short, raising only $1,622. The lesson? Even great ideas can face headwinds in the competitive world of crowdfunding.
Recent Developments (2022–2025)
As the years rolled by, Byoot’s story continued to unfold in fascinating ways. They never stopped innovating—or dreaming.
Business Status
Fast forward to the mid-2020s, and Byoot Swimwear is still technically active, though with its ups and downs. In 2024 and 2025, the company’s sales and inventory reflected a more modest presence. While the initial Shark Tank wave had receded, Byoot remained a life raft for those yearning for swimwear convenience.
New Product Launch
Breaking news for all swimwear fanatics! Byoot introduced a brand-new line of bikinis. Although their efforts to secure post-show funding hit a snag, the launch signaled the Billanys’ continued commitment to expanding their product line. A wider array of options meant more chances for style-savvy beachgoers to experience Byoot’s unique approach to swimwear.
Beyond Swimwear: A New Venture
But wait, there’s more! Elyce Billany wasn’t content to stop at swimwear. In July 2022, she published her very own children’s book titled “Mama Bean Has a Dream.” A delightful entry into the literary world, Elyce’s book showcases her creativity and passion for storytelling. It’s a testament to her versatility and drive.
The Uncertain Deal Status
As we follow the current of Byoot’s journey, it’s important to address the elephant in the room: the status of their partnership with Kendra Scott. It’s a bit murky here, folks. While some sources hint at a cordial relationship, there’s no public confirmation of the deal reaching full closure. Whether or not the official papers were signed, it appears the collaboration remains ambiguous.
Partnership Details
You might be scratching your head, wondering what this means for Byoot. The truth? It’s unclear how this deal has impacted the company’s trajectory. While the financial boost from the deal could have aided expansion, the lack of public confirmation leaves many questions unanswered.
Conclusion: Looking Forward
Byoot Swimwear’s journey through the Shark Tank waters has been nothing short of a rollercoaster. From the initial excitement of their innovative pitch to the real-world challenges of growing a business, the Byoot story is a shining example of entrepreneurial resilience.
For Elyce and Nathan, the trek through the world of swimwear has had its victories and setbacks. Their journey from conception to reality—and beyond—showcases their courage to pioneer change, even in the face of difficulties.
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